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Bài Giải Market Leader Pre Intermediate 3Rd Edition

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Sách Market Leader Upper Intermediate

Market Leader Upper Intermediate – Unit 4: Success – Skills

A. Listen to a negotiation between an exporter of Turkish rugs and the Head Buyer of a chain of department stores. Answer these questions.

1. What agreement do the exporter and buyer reach concerning a) quantity, and b) discount?

2. What delivery date does the buyer want? Is she sure to get what she wants?

Đáp án:

2. She wants the goods by the end of the month; it is not certain that she will get what she wants.

B. Listen again and complete these sentences.

1. If you place an order for only 50 rugs, we can offer you a ………… of 5% …

2. ‘Supposing we increased our order for your ………… rugs, what discount would you give us?’

‘Well, what sort of quantity do you have …………………… ?’

3. ‘OK, if we ordered 100 rugs, made in Esme, would you ………… the discount?’

‘No, not double it, but we’d be ………… to increase it to 7%. That’s pretty generous I’d say.’

‘That sounds fairly ………….’

4. ‘Could you get the rugs to us by the end of this month?’

‘Mmm, that’s ……………………………… – I honestly don’t know.’

5. I’d like to make a …………. I’d be ………… to place an order for 150 standard rugs if you could give us a discount of 10% …

6. OK, if I’m certain we can supply you that quantity by the end of the month, you’ve got ……………………. We’ll give you 10% off ……………………………… for that amount.

2. standard; in mind

3. double; willing; reasonable

4. asking a lot

5. proposal; prepared

6. a deal; the list price

A. Read the article on the opposite page and correct the six mistakes in this paragraph about Carlos Slim.

Carlos Slim is probably the richest man you have ever heard of. The major influences on his life were his father, Julian, who was born in Mexico, and Jean Paul Getty. He studied finance at Harvard University and on graduating set up as a stockbroker. He made a lot of money in the Mexican recession of 1982, selling his assets in the middle of the crisis. In 1990, Slim gained control of Telmex, which owns 90% of Mexican telephone lines and is the largest part of Slim’s empire. Slim is also involved in charity through his Carso Foundation.

Đáp án:

Carlos Slim is probably the richest man you have never heard of. The major influences on his life were his father, Julian, who was born in Lebanon, and Jean Paul chúng tôi studied civil engineering at university in Mexico City and on graduating set up as a stockbroker. He made a lot of money in the Mexican recession of 1982, buying his assets in the middle of the crisis. In 1990 Slim gained control of Telmex, which owns 90% of Mexican telephonelines and is one of the largest parts of Slim’s empire. Slim is also involved in charity through his Carso Foundation

B. Match the words on the left with words on the right to form word partnerships. Then check your answers in the article.

c) recession

Đáp án:

1. b

2. g

3. e

4. f

5. d

6. a

7. c

C. Complete this text with the word partnerships from Exercise B.

In 2008, influenced by China’s success and its appetite for commodities, shipowners went on a ………… (1), and ………… (2) of vessels reached an all-time high. The ………… (3) came the following year with the housing crisis, credit crunch and …………(4) in the United States, which led to a ………… (5). Orders for ships dried up, and department stores and ………… (6) throughout the world had empty shelves. However, business is recovering and there has been a transformation of the industry from one that relied almost exclusively on a shipowner’s innate …………(7) to today’s highly sophisticated finance-based industry.

Đáp án:

1. buying spree

2. annual sales

3. turning point

4. economic crisis

5. global recession

6. retail outlets

7. business acumen

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U3 Companies Market Leader (Pre

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presentation about unit3 companies

1. Unit 3 COMPANIES  STARTING UP  VOCABULARY  LISTENING  READING

2. STARTING UP A. Which of these companies would you like to work for? Why? 1.A family owned company 2.A multinational company chúng tôi own company (be self-emloyed)

3. I want to work for my own company. Because I‟d like to make my own decision. I don‟t want to work for a company and do what my boss says every day. It is so boring. If I am a employer, everyone in my company will respect me and do exactly what I say. And if I succeed, I will earn a lot of money, it so interesting. STARTING UP

4. STARTING UP B. Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sectors? * Telecommunications/ Media: * Engineering: * Retailing: * Construction: * Tourism: * Banking and finance:

5. STARTING UP B. Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sectors? * Transport: * Vehicle manufacturing: * IT: * Food and drink: * Pharmaceuticals/ Chemicals:

6. STARTING UP B. Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sectors? * Telecommunications/ Media: Viettel * Engineering: Senko * Retailing: Walmart * Construction: Hòa Bình * Tourism: Saigon Tourist * Banking and finance: HSBC

7. STARTING UP B. Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sectors? * Transport: Vinasun * Vehicle manufacturing: Toyota * IT: Microsoft * Food and drink: KFC * Pharmaceuticals/ Chemicals: OPC

10. VOCABULARY B. Complete the extract from a company report with appropriate words or phrases form the box in Exercise A. Share price Workforce Profit Turnover Subsidiary Market share Head office

13. C. Complete the chart below with the information from the box VOCABULARY Peugeot Benetton Container ship operator American Express French Japanese Italian Drug and chemical maker Drinks supplier

14. C. Complete the chart below with the information from the box VOCABULARY Company Main activity Nationality Cisco System Internet equipment supplier Americam Car manufacturer Bacardi Maritni Spanish Travel and financial services provider American

15. C. Complete the chart below with the information from the box VOCABULARY Company Main activity Nationality Bayer German Clothing manufacturer Sony Electronic goods maker AP Moller- Maersk Danish

16. C. Complete the chart below with the information from the box VOCABULARY Company Main activity Nationality Cisco System Internet equipment supplier Americam Peugeot Car manufacturer French Bacardi Maritni Drinks supplier Spanish American Express Travel and financial services provider American

17. C. Complete the chart below with the information from the box VOCABULARY Company Main activity Nationality Bayer Drug and chemical German Benetton Clothing manufacturer Italian Sony Electronic goods maker Japan AP Moller-Maersk Container ship operator Danish

18. C. Complete the chart below with the information from the box VOCABULARY Make sentences about the companies.

19. C. Complete the chart below with the information from the box VOCABULARY Cisco System is an American IT company which supplies Internet equipmnet. Peugoet is a French car manufacturer which provides cars. Bacadi Martini is a Spanish drinking company which supplies drinks. American Express is an American travel and financial company which provides travel and financial services.

20. C. Complete the chart below with the information from the box VOCABULARY Bayer is a German pharmaceutical company which provides drug and chemical. Benetton is anm Italian fashion company which manufacture clothing.  Sony is a Japan electronic company which make electronic goods. AP Moller-Maersk is a Danish shipping company which operate container ship.

21. D. Now talk in the same way about your own company or one you know well VOCABULARY

22. A. Work in small groups. Agree on the 3 most important factors from those listed below that can make a company successful LISTENING o Focusing on how to increase market share o Having a strong company culture o Having user-friendly packaing o Having good designers who aslo understand production o Responding to the needs of workforce o Staring with a simple business idea that is easy to understand.

23. LISTENING

24. LISTENING SCRIPT A: Hey B, you think how to make company successful, hum??? B: I think that the company must be focus on increase market share, you think so? A: Yes, I know that the maket share is the most important factor decided to the success of company. B: Of couse, the market share have an limit, in any time it will be full.

25. C: Hello, I hear what your discussion, I think it a good ideas. But if we want to do that we musted have a good designers who also understand production, they can help the campany expand the market share. B: Well well, maybe, if the campany do that they will have al lot of labor, so the campany should care about responding to the needs of the workforce. A: Yeah yeah, now we can make a business ideas, joy with me guy… LISTENING

26. Part B 3.1 Peter Jelkeby, IKEA’S UK Deputy Country Manager, talks about four factors that make ikea a successful company. Listen and number the four factors in exercise a in the order in which he mentions them LISTENING

27. LISTENING * Having a strong company culture * Having user-friendly packaging * Having good designers who also understand production * Starting with a simple business idea that is easy to understand Part B 3.1

29. LISTENING Part D 3.3 listen to the final part and decide which of the following was the interviewer’s question. 1. What new projects are you currently involved in? 2. How can you keep up your performance at such a difficult time for the economy? 3. What are the things a successful international business must do? 4. Where are you planning to expand in the next five years?

30. 1. What new projects are you currently involved in? 2. How can you keep up your performance at such a difficult time for the economy? 3. What are the things a successful international business must do? 4. Where are you planning to expand in the next five years? LISTENING 3. What are the things a successful international business must do? Part D 3.3 listen to the final part and decide which of the following was the interviewer’s question.

32. READINGCommunity commitment Customer service Rank Name Country Sector Rank Name Country Sector 1 USA IT 1 Toyota Japan Engineering 2 Toyota Japan Engineering 2 Dell IT 3 USA Food/Beverage 3 USA IT 4 BP UK 4 Microsoft USA IT 5 McDonald’s USA Media/ Leisure 5 USA Media/ Leisure 6 General Electric (GE) USA Electrical/ Electronics 6 Southwest Airlines Transport 7 IBM USA IT 7 Wal-Mart 8 Johnson & Johnson 8 McDonald’s USA Media/ Leisure 9 USA Media/Leisure 9 General Electric (GE) USA Electrical/ Electronics 10 USA 10 Germany Engineering

33. READINGCommunity commitment Customer service Rank Name Country Sector Rank Name Country Sector 1 Microsoft USA IT 1 Toyota Japan Engineering 2 Toyota Japan Engineering 2 Dell USA IT 3 Coca-cola USA Food/Beverage 3 IBM USA IT 4 BP UK Energy / Chemicals 4 Microsoft USA IT 5 McDonald’s USA Media/ Leisure 5 Disney USA Media/ Leisure 6 General Electric (GE) USA Electrical/ Electronics 6 Southwest Airlines USA Transport 7 IBM USA IT 7 Wal-Mart USA Retail 8 Johnson & Johnson USA Healthcare 8 McDonald’s USA Media/ Leisure 9 Disney USA Media/Leisure 9 General Electric (GE) USA Electrical/ Electronics 10 Unicef USA 10 BMW Germany Engineering

34. READING Make a note of the key information about your company TOYOTA Produces what custonmers really want Responds to industry trend Satisfies MICROSOFT Give a lot of money to charity Spens on sponsorship Respect for local communiy needs

35. READING The main factor for the success of Toyota, the number-one company for customer service, is not only its customer service, is not only its customer focus, but also its products. Toyota provides the products that customers most want to buy, and designs models that meet people‟s changing priorities. In particular, it has responded to the industry trend

36. READING However, Toyota‟s after- sales service too is very much appreciated. “They do everything to make clients satisfied”, says one respondent. Toyota‟s reward for its world- beating customers service is not just to be the world‟s most profitable carmaker. It is on course to become the

37. READING Three very different computer companies fill the second, third and fourth slots – Dell, IBM and Microsoft. IBM and Dell are nominated for being customer-

39. READING Microsoft scores most highly in the eyes of chief executives for demonstrating commitment to, and investment in, communities. Among the reasons they give are the work of the Bill and Melinda Gates Foundation, the

40. READING „Bill Gates‟ contributions to charity have dramatically canged the image of Microsoft, say one CEO. Toyota in second place, has „a commitment to train local suppliers and employees,‟ says

41. READING Third is Coca-Cola, which „provides a lot of employment‟ and „adapts to the culture of every country‟. BP and MCDonald‟s take fourth and fifth, and GE comes six. The next generation of respected companies, says one CEO, will beFINANCIAL TIMES

42. READING Outline: Paragraph 1,2,3: Commitment to communities of Microsoft. Paragraph 4,5: Commitment to communities of others. Paragraph 6: The next generation of respected companies.

43. THANK YOU for LISTENING

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